ZEE inks exclusive content deal with Airtel

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ZEE Entertainment Enterprises Limited and Bharti Airtel (Airtel) have signed an exclusive three year video content deal.

The deal will give both giants working together in producing video content for Airtel TV and ZEE5. This will also boost the reach of ZEE5, which will have its content streamed to over 50 million Airtel TV customers.

Bharti Airtel MD & CEO (India & South Asia) Gopal Vittal said, “Our endeavour is to build a world-class content ecosystem by partnering all players and enable a differentiated digital entertainment experience for our customers. In Airtel TV, we have built a solid digital platform to curate top content from India and across the world and offer it to customers at one place. We are extremely pleased to announce this exclusive partnership with ZEE and look forward to collaborating with them to unlock the potential of their vast content catalogue.”

ZEEL MD and CEO Punit Goenka added, “As a Media & Entertainment powerhouse, keeping our consumers at the epicenter of our approach, we aim to be present across every platform which they wish to access and our alliance with Airtel as their lead content partner, is a firm and positive step in this direction. We look forward to this partnership, which will enable us to entertain the customers of Airtel through our thoughtfully curated content offering, leveraging our expertise in content and data. In line with our larger aim for ZEE5, to be a number one entertainment OTT player in the country, this alliance further compliments the access to our content for the overall digital consumers.”

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