ZEE India has announced the launch of ZEE Yuva – a Marathi channel targeting a younger audience.
ZEE Yuva will complement existing Marathi services, ZEE Marathi and ZEE Talkies. Core values of the channel are based on the reflection of today�۪s Marathi youth with unique refreshing content, strong relationship driven storyline based in today�۪s contemporary reality, filled with passion and capturing the strong, rooted Marathi culture and youth qualities. ZEE Yuva will be Maharashtra�۪s only channel offering content which is ��Youthful�۪ in nature.
ZEE Yuva will be launched in August 2016.