ZEE Entertainment Enterprises Limited is reportedly planning to launch a new English HD movie channel called &Prive.
AFaqs reports that the channel will target “affluent metro viewers” aged between 20-50 and is also expected to air exclusive television premieres. It will compete directly by major players in the genre – MNX, Sony Pix, Star Movies and HBO.
The report adds that the channel will be headed by Aparna Bhosle – Business Cluster Head – Premium & FTA GEC channels.
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