ZEE India to expand lifestyle genre under ‘Living’ brand


ZEE Entertainment Enterprise Limited is set to expand its lifestyle genre by launching more channels under its ‘Living’ brand.

The company, which already runs Living Foodz and Living Zen, will be launching Living Flavourz, Living Rootz and Living Flavourz. There were also plans to launch home decor channel, Living Homez but it seems this has been put on the back burner.

The three channels are expected to launch next year.

Keep it with BizAsiaLive.com for more.

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