ZEE Network has announced the India launch date of its much talked about new entertainment channel, &TV.
With its unique line up of content that will be contemporary, contextual and portraying progressiveness of the viewers, ��&TV�۪ will mirror the thought process of New Age India.
With ��Celebration�۪ at its core, &TV will ��celebrate the spirit of living�۪�۪ through its wide array of fiction, non-fiction shows, Bollywood movies and marquee events.
The content line-up includes an entertaining mix of fiction shows like ‘Razia Sultan’, ‘Begusarai’, ‘Bhabi Ji Ghar Par Hai?’, amongst others and a unique international non-fiction format ‘India Poochega��_ Sabse Shana Kaun?’ that marks the return of Shah Rukh Khan on Television. The flagship property that challenges conventions and gives more power to the common man as the ��Asker�۪ as well as the ��Contestant�۪ is slated at 21:00 weekdays.
&TV launches in India on Monday 2nd March 2015.