ZEE Network has announced the India launch date of its much talked about new entertainment channel, &TV.

With its unique line up of content that will be contemporary, contextual and portraying progressiveness of the viewers, &TV۪ will mirror the thought process of New Age India.

With Celebration۪ at its core, &TV will celebrate the spirit of living۪۪ through its wide array of fiction, non-fiction shows, Bollywood movies and marquee events.

The content line-up includes an entertaining mix of fiction shows like ‘Razia Sultan’, ‘Begusarai’, ‘Bhabi Ji Ghar Par Hai?’, amongst others and a unique international non-fiction format ‘India Poochega_ Sabse Shana Kaun?’ that marks the return of Shah Rukh Khan on Television. The flagship property that challenges conventions and gives more power to the common man as the Asker۪ as well as the Contestant۪ is slated at 21:00 weekdays.

&TV launches in India on Monday 2nd March 2015.