ZEE in talks to launch shows on mobile phones

In a first for an Asian TV channel in the UK, ZEE Network is planning to bolster its presence here to offer its shows on the mobile platform.

A report on IndianTelevision suggests that advanced talks are underway with telecom majors for ZEE to stream hours of its popular shows on various mobile networks in the UK and US.

Digital Media Convergence Ltd, promoted by the Essel Group (of ZEE Network), recently announced launch of the mobile TV application platform ‘Isee’ in north India in collaboration with BSNL.

“We are in discussions with some of the largest telecom players in the US and UK. This would provide a new platform for us to widen our audience base,” says DMCL CEO Ishwar Jha.