ZEE & Doordarshan file petition on Sony’s cricket

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The telecast of the India-Australia Test series, which begins in five days time, now seems to be in serious jeopardy. ZEE TV today moved the Supreme Court asking it to stop the BCCI from granting provisional coverage to Sony with Ten Sports as its production partner.

And now Prasar Bharati has also jumped into the battle saying it will also go to court challenging BCCI’s decision to award the telecast rights to Sony. Prasar Bharati’s contention is that Doordarshan’s original bid was higher than that of Sony and Ten Sports. “Prasar Bharati had bid higher than Sony in the initial bids invited by BCCI for telecast rights.

However, BCCI favoured Sony. We will challenge the issue in Supreme Court,” said Prasar Bharati CEO K S Sarma. However, all these delays mean that the telecast of the first India-Australia Test is looking increasingly unlikely.

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