ZEE's partnership for London's Diwali Festival

ZEE Network has confirmed it has partnered up with the Mayor of London۪s Diwali Festival, which takes place in Trafalgar Square on Sunday 27th October.

ZEE۪s partnership with the Mayor۪s event, in cooperation with the Diwali in London Committee, marks the fourth consecutive year of a fun-filled collaboration. And this year the network will be upping the grand scale of the entertainment for the audiences to enjoy on the day and also across the ZEE channels.

ZEE will be adding its own brand of glamour to the event with a spectacular performance by the world-famous sitar player and composer Anoushka Shankar. Daughter of the legendary Ravi Shankar, Anoushka Shankar is set to dazzle the crowds on the Square for the first time, performing to her various award winning tunes, as well as to music from her new album, “Traces of You”, which is inspired by her love for her father.

Celebrating UK Asian talent, ZEE will also be bringing the versatile vocalist, songwriter and composer Chirag Rao to the stage, who will be performing to a multiple sub-genres of Hindi music.

The entire event will be hosted by Zing۪s TV presenter Asad Shan. Other activities on the day include Garba with live band by Bali and Angrez; Soul Sounds; Maharastra Mandal London; Jingles; The Bollywood Co.; Diya Dancers; AK Bollywood Dance; Systematic Chaos; Satish Shah’s Group; Swarahs Fine Arts; Bolly Bros; Taal Torongo; Angel Dances; and Karan Pangali.

Neeraj Dhingra, CEO – ZEE Europe said: “ZEE is making a fabulous start to the Diwali celebrations with this popular annual event. ZEE strives to continually better its offerings for its audiences and this year۪s festival on the Square will be a bonanza feat – with world-class entertainment, family fun and a celebration of values. It is a fantastic opportunity to bring together communities, families and friends to mark the joyous festival of Diwali and we look forward to seeing everyone at the ZEE stand”.

The Mayor of London, Boris Johnson, said: “We are delighted to be working with ZEE on this year’s Diwali Festival. London’s many communities make an important contribution to the social life and economic prosperity of the capital and celebrations like the Diwali festival add to our city’s vibrant cultural calendar. To everyone celebrating in London and beyond, have a happy and prosperous Diwali.”

Anoushka Shankar, sitar player and composer: “I am thrilled to be a part of this wonderful event and am excited about performing to the multi-cultural crowds of London during this beautiful festival. It feels really special to me to be connected to Diwali in London especially as I was born here and recently moved back to the city.”

Zee will be filming at the venue on the day and will capture the entertainment and performances giving its viewers an opportunity to watch this culturally extravagant event on ZEE TV۪s ‘Out And About’ and Zing۪s ‘Brit۪s Bollywood’.