ZEE Cinemalu celebrates 8th anniversary with a rebrand

ZEE Cinemalu, ZEE’s popular Telugu movie channel, is marking its eighth anniversary with an exciting rebrand aimed at offering an even more lively and engaging viewing experience.

The channel’s refreshed look and feel, highlighted by its tagline “Dil Pai Superhit,” adds to the celebration, ensuring that viewers continue to be captivated by the subtle yet impactful enhancements in its presentation and design. This milestone underscores ZEE Cinemalu’s commitment to delivering top-notch entertainment to its audience.

ZEE Cinemalu’s new identity focuses on enhancing the viewer experience by optimising its content universe for a more immersive feel. The channel introduces a bold and vibrant colour palette of orange, red, green, and white, symbolizing joy and confidence. These colours will breathe new life into the channel’s identity, creating a joyful atmosphere that resonates with viewers.

With the brand refresh and anniversary, ZEE Cinemalu is launching an eight-week festival which will end with a grand conclusion during Diwali. Several brand-new debuts, special programming, and exclusive content are in store for viewers, making this eighth anniversary remarkable.

Speaking about the brand refresh, Anuradha Gudur – Chief Content Officer, ZEE Telugu & ZEE Cinemalu said, “We are thrilled to present our audience with an enhanced and more immersive look and experience, reinforcing ZEE Cinemalu’s commitment to delivering ‘Dil Pai Superhit’ entertainment. For the past eight years, ZEE Cinemalu has established itself as an integral part of the Telugu-speaking viewers, consistently bringing joy, and entertainment, in everyone’s living room. This new phase marks a significant step forward in our journey, as we continue to innovate and elevate the viewing experience, ensuring that our content resonates deeply with our viewers.”