ZEE Cinema unveils new brand identity

ZEE Cinema is unveiling its new brand identity, with a sleek new look to coincide with its 21 years of broadcasting.

The channel will retain the brand�۪s key components of yellow and green colours, however the new logo has reversed the dominance of yellow along with the fresher flavour of green. The added colour scheme of the new packaging exudes dynamism with an interesting splash of colours���red and blue���amplifying the variety showcased on the channel. The key idea behind the refreshed packaging is that of movies as dream factories that provide an immersive experience to the audiences by making them part of a larger-than-life phenomenon.

Designed and developed by the internationally acclaimed design studio Supere Studio from Argentina, the refreshed packaging is derived from an extensive qualitative research and analysis mapping the consumer behavior and their consumption pattern.

ZEEL deputy business head, Hindi movie channels Ruchir Tiwari said, ���Acknowledging with gratitude the adulation that our audiences have showered upon us over the years, Zee Cinema is now entering an exciting phase in its 21st year. Perceived as the trusted and most preferred Hindi movies destination, the channel is considered an important family member by its viewers.�۝

He further added, ���Just as cinema has changed over time, audiences preference have also shifted in accordance with cultural tastes and trends and Zee Cinema has, always, evolved to keep in sync with these changing scenarios. Keeping this in mind, we have refreshed and modernized the identity while retaining the inherent equity held in the current look and feel. The revamped packaging is designed to heighten the movie viewing experience for our audiences all around the globe.�۝