ZEE Cinema UK to air ‘Radhe – Your Most Wanted Bhai’ four times for Diwali

BizAsia Correspondent



ZEE Network UK has confirmed that it will be premiering Salman Khan’s recently released film ‘Radhe – Your Most Wanted Bhai’ once everyday over a four-day period for Diwali.

The film will screen on ZEE Cinema UK everyday between Thursday 4th November until Sunday 7th November at 21:00. Furthermore, the film will screen on ZEE TV UK on Diwali night at 21:30.

The broadcaster is taking full advantage of the Diwali period to lure in viewers with its big movie premiere. This is the first time that a UK Asian TV broadcaster has taken such an initiative.

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