ZEE Cinema to show ad-free movies from July

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ZEE Cinema will be broadcasting commercial-free movies from July, BizAsia.co.uk can reveal.

From Friday 1st July, the daily 17:30 movie will air continuously without any advert breaks, a successful strategy employed by some Hindi channels in India.

In the early days, ZEE Cinema ran break-free movies on Friday afternoons but was discontinued. Recently, ZEE Cinema UK has undergone a schedule change with back-to-back movies instead of magazine shows in-between.

In April, ZEE Cinema celebrated ten years on-air in the UK.

ZEE Cinema, with the rest of the ZEE Network will be unveiling its new on-air image this weekend.

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