The current DeMonetisation of currency notes (Rs. 500 & Rs. 1000) has led to a lot of chaos, due to which a lot of people are stocking up excess and leaving others penniless.
ZEE Cinema, as a responsible 21 year old brand, is making an effort to step-in and convey a positive message to its viewers with its recently launched campaign – #ShareTheChangeBeTheChange.
The channel has introduced this initiative and plans to amplify the message digitally through its various social media platforms. As the world’s biggest theatre for Hindi movies, the channel ZEE Cinema has adapted this thought creatively by giving it a filmi touch. Using popular Bollywood movies and iconic characters, ZEE Cinema aims to reinforce this change and spread a positive message, like:
• Ye Chhutta mujhe de de Thakur..!! #ShareTheChangeBeTheChange (Sholay)
• Bhagwan ka diya sab kuch hai, bas chhutta nai hai…!! #ShareTheChangeBeTheChange with people in need around you (Welcome)
The core objective of this campaign is to come forward and help those who are in need of cash urgently. It could be anyone, friends, relatives and neighbours. Through this innovative filmy campaign the channel wants to encourage people to share their change (Chhuta) and do their bit in this current scenario.