ZEE Cinema gets new on-air look

19

In a bid to strengthen its position as the UK’s favourite movie channel-ZEE Cinema has revamped its on air look to give it a jazzier serious feel. As part of the initiative, the channel packaging is being revamped. The channel has also introduced a fresh set of promos including new logo.

Speaking on the occasion, ZEE Cinema business head Yogesh Radhakrishnan said, “ZEE Cinema has evolved with the changing moods of viewers. Our brand identity is very strong with out viewers who have given us constant feedback based on which the look and feel of the channel has been designed.” Adding further he said,”

This brand re-packaging exercise was not an easy task, as we wished to be within the family of our core colours, green and yellow. The ZEE Cinema logo still stands bright and shining”.

Latest From Related Articles

Vivek Oberoi to star in web-series based on Swami Vivekananda’s life

Eros International joins hands with Kyta Productions for ‘Pataakha’ & ‘Kirik Party’

Akshay Kumars New Band

Leave Comment

Please enter your name here
Please enter your comment!