In a bid to strengthen its position as the UK’s favourite movie channel-ZEE Cinema has revamped its on air look to give it a jazzier serious feel. As part of the initiative, the channel packaging is being revamped. The channel has also introduced a fresh set of promos including new logo.

Speaking on the occasion, ZEE Cinema business head Yogesh Radhakrishnan said, “ZEE Cinema has evolved with the changing moods of viewers. Our brand identity is very strong with out viewers who have given us constant feedback based on which the look and feel of the channel has been designed.” Adding further he said,”

This brand re-packaging exercise was not an easy task, as we wished to be within the family of our core colours, green and yellow. The ZEE Cinema logo still stands bright and shining”.