ZEE Cinema has agreed a sponsorship deal with exoctic juice drink maker Rubicon.
The channel has signed a long term contract with Rubicon, creating exclusive properties suiting the client�۪s requirements. The first property called the Rubicon Amitabh Special will showcase blockbuster movies starring the living legend Amitabh Bachchan once every month and the second property named Rubicon Family Movie Nights is a bi-weekly property showcasing yesteryear classics and latest superhits on Wednesdays and Sundays respectively. Rubicon will get exclusive sponsorship for these properties.
Vasdev Tuli, Head of Sales, ZEE Network said, “This is the very first time Zee Cinema has created a bespoke partnership / initiative like this. We�۪re really excited about our partnership with Rubicon, a brand with such a great profile with our viewers”.
Adrian Troy, Head of Marketing, AG Barr said, ���Rubicon has been a favourite amongst South Asian families for over 30 years. This partnership does more that target family moments, it helps Asian Mums create those moments too�.
Dani Briers, Managing Director of PHD in Manchester said, ���Zee Cinema was the perfect solution for Rubicon to talk directly to their intended audience of South Asians and strengthen the brands role in their lives�.
Debarshi Pandit, Director, OMG Ethnic said, ���We wanted this partnership�۪s aim to not just associate Rubicon with family moments, but actively bring the family together while watching their favourite films on Zee Cinema�.