Every ZEE channel you turn to and everywhere you look in London, you can’t help but spot a ZEE Carnival mention.

ZEE Network has pulled out all the stops to market its very own three-day indoor exhibition at London’s Olympia in a big way. The mega star studded show will see the likes of Rani Mukherjee, Arjun Rampal, Rimi Sen, Neha Dhupia, Shaan, Rishi Rich, Malkit Singh, Rouge, along with many other stars including ZEE show names like Sanjeev Kapoor and Divya Dutta.

In the past ZEE has joined hands with PR agency Media Moguls, which it broke ties with last year. ZEE has taken full control over the marketing and sponsorship of the weekend. An advertising spree to market the event begun last week on radio stations up and down the country. Print media such as magazines and newspapers have also given prominence to the event. Furthermore, the network has been advertising the ZEE Carnival on billboards in London including undergrounds. There are also planned star interviews from the show to feature on several radio stations over the next few days.

To entice ZEE viewers further, the network has scheduled a 30-minute capsule on Saturday, which will show highlights from the first day of the event. ‘ZEE Carnival 2006 Special’ will air on ZEE TV at 11:00, on ZEE Gujarati at 13:00 and on Alpha ETC Punjabi at 21:00.

The ZEE Carnival takes place this weekend starting on Friday 10th March 2006. For more information, please visit ZEE Network’s website here.

It sure looks like another magnum opus from the ZEE Network but will all the hard work deliver? We’ll let you know next week. In the meantime, expect live coverage over the weekend on Biz Asia from the ZEE Carnival.