ZEE Network have been going marketing mad and that’s exactly how it should be…To create further awareness of the world’s number 1 Asian TV channel-ZEE TV, it has become the main organisers for this year’s newest event called Mela 2002 which follows the success of their annual ZEE Asia Live. Mela 2002, a brand new Asian lifestyle exhibition, taking place at the NEC in October of this year is guaranteed to provide hours of exciting and interactive entertainment! The show promises to deliver three fantastic fun filled days of fashion, food, health & beauty, music, dance and of course Bollywood stars! Organised by The Bigga Event Company, Mela 2002 hits the National Exhibition Centre (NEC) in Birmingham from Friday 18th to 20th October 2002. ZEE UK will be your official home to all the latest on this groundbreaking event which for the first time sees ZEE Network and Carlton TV (Central Region) joining hands for this prestigious event. More details on this mighty event soon.