To ensure it reaches as many eyeballs as possible, ZEE Network has decided to launch its cricket, news and regional channel, ZEE Cafe in parts of Europe during the ICC Cricket World Cup period.

ZEE Cafe will be broadcasting the ICC Cricket World Cup 2011, with exclusive Hindi commentary to its subscribers in Europe. The forthcoming live action takes place in India, Sri Lanka and Bangladesh from 19th February to 2nd April 2011.

Valued ZEE Network subscribers can now watch one of the most exciting tournaments in the world for a concessional price. Fans can subscribe to the exclusive ZEE Cafe Cricket Package anytime.

ZEE Network will broadcast 37 of the total 49 matches from the ICC Cricket World Cup 2011 with Hindi commentary, live on ZEE Cafe, including all the games from the pre-quarter finals to the finals.

ZEE Cafe will be available in Europe (excluding UK) between February and April this year. Pricing is available on ZEE Network UK’s website.