ZEE Entertainment Enterprises Limited has appointed Rajesh Jejurikar as President. He is expected to join the broadcaster in February 2012. He will report to Punit Goenka, MD & CEO at ZEE Network.

Prior to today’s news, Jejurikar has worked in the packaged goods industry and advertising sector, before he joined Mahindra & Mahindra in 2000.

Speaking on the appointment, Goenka said, “We welcome Rajesh to the ZEE family and are confident that his joining will further add to our capability of being a fiercely competitive organisation. His vast experience in marketing and brand building will add immense value to the organisation.”

Commenting on his new role, Jejurikar said, “After having spent a fulfilling decade at Mahindra, where I have grown and learned so much, both personally and professionally, I am happy to now be a part of India۪s pioneering television broadcasting company. The dynamics of the media and entertainment sector excite me and I look forward to working with the ZEE team.”