The free-to-air entertainment channel, ZEE Anmol, which broadcasts in India has announced the introduction of original programming.
Up until now, ZEE Anmol has relied heavily on re-run of ZEE TV shows. However, starting from this month, ‘Grihani No. 1’ will take the Friday 18:30 slot.
���In a short while, ZEE Anmol has challenged other players in the FTA genre to build a legacy of entertainment and emerge as a strong brand on television. It has touched people�۪s hearts through real and genuine emotions depicted in some of the best shows that Indian television has ever seen. With our first original production, Grihani No 1, ZEE Anmol salutes every grihani (housewife) in India. They have been pillars of support to everyone around them. It is an exciting show that felicitates the woman of the house by making her feel special and acknowledging her selfless contribution towards her home,� said ZEE TV & FTA cluster head marketing Sorbojeet Chatterjee.
Hosted by actor Ajay Singh Chaudhary, Vim Grihani No. 1 is an engagement led series revolving around one family in India in each episode. The search for Grihani No. 1 was conducted in many cities and towns in India including Deolali and Dhule in Maharashtra, Itarsi, Bhopal and Habibganj in Madhya Pradesh and Kanpur, Lucknow and Rai Bareli in Uttar Pradesh, amongst others.