ZEE is set to become the biggest Asian TV network in the

UK by adding a fifth entertainment channel to its

current network that already includes ZEE TV, ZEE

Cinema, ZEE Music and Alpha ETC Punjabi.

The new channel is to come from the Alpha brand catering

for the Gujarati community. Called Alpha Gujarati, the

channel’s aim will be to target Gujarati viewers with

the best from homeland.

Alpha Gujarati will become the network’s second regional

language channel in the UK after Alpha ETC

Punjabi. Alpha Gujarati is one of India’s most watched

Gujarati channel and launches in the UK in the first

quarter of 2005.