The iconic Indian studio ��� Yash Raj Films (YRF)- is now available on DISH and Sling International. From blockbusters like Dhoom:3, Ek Tha Tiger and Jab Tak Hai Jaan to romantic and light-hearted classics like Chandni, Dilwale Dulhania Le Jayenge and Dil To Pagal Hai to the recently released and critically acclaimed movies like Dum Laga Ke Haisha and Detective Byomkesh Bakshy, the entire catalogue will be available on demand to DISH and Sling International subscribers.
Anand Gurnani, Vice President ��� Digital, Yash Raj Films Pvt. Ltd. said ���We�۪re seeking to distribute through more digital avenues and geographies – the opportunities are limitless. With DISH and Sling International, we hope to strengthen our digital foothold in the North American markets.�
���Our goal is to deliver a rich entertainment experience to our customers, including content that connects them to their culture and interests,� said Chris Kuelling, senior vice president of programming for DISH and Sling International. ���Given the quality and popularity of YRF movies, we are confident customers of both DISH and Sling International will be eager to watch the library of titles now available to them.�
Sanjay Bachani, MD ��� FilmKaravan added, ���Sling International is a dominant player in the North American market and therefore, an indispensable platform, when it comes to offering premium content such as the YRF titles. The service aims to complement SVOD services for cord cutters and we are happy to play a part in this alliance.�