YouTube has launched a new film channel called ‘YouTube Box Office’ which will feature Bollywood films.

‘YouTube BoxOffice’ – www.youtube.com/BoxOffice – is an ad supported channel on the video sharing website.

The channel is being launched by showcasing a new Hindi film titled ‘Band Baaja Baaraat’.

The ‘YouTube Box Office’ channel will also feature other popular movies which users can watch for free from the YouTube catalogue of movies. This includes over 1500 titles including regional language films.

Commenting on the new initiative, Gautam Anand, Director Content Partnerships for YouTube Japan-APAC said, “We wish to create a destination for users which is easily discoverable and also help our content partners get more viewers for their premium content. With over 48 hours of content being uploaded on YouTube every minute, this is our attempt to curate premium and exclusive content which our users enjoy.”