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YouTube to beef up original content for India viewers

Popular video sharing portal, YouTube has announced plans to bolster its local content for viewers in India.

The website is currently facing competition from rivals in the India market. It is expected to launch YouTube Premium platform, which is not available in India. The platform offers subscription led original shows/movies and music without adverts.

The India Lead Production Manager will overlook scripted and unscripted YouTube Originals through the production process.

YouTube is India’s leading video streaming website, however, it does not carry original content of its own.