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Yeshpal Sharma appointed head at STAR UK

As revealed exclusively first on BizAsia.co.uk last month, its now been confirmed that Yeshpal Sharma has been appointed Vice President of distribution and advertising sales for STAR UK and continental Europe.

Before joining STAR UK, he was at Eurosport Global HQ as sponsorship director.

As part of his agreement with STAR UK, Sharma will manage STAR’s operations across the territory, working to expand advertising sales and distribution of STAR’s Indian and Chinese language television services.

Sharma will report to SVP distribution and sales and STAR�۪s North American and European offices head David Wisnia.

“With the continued expansion of Asian communities across the UK and Europe, we have a real opportunity to further increase our presence.
Yeshpal, along with the talented team we have in place, will be counted on to grow our revenue base in line with the excitement that the STAR brand is generating among our growing number of viewers here,” said Wisnia.

As reported before, a new marketing manager is also expected to be unveiled soon at STAR UK.