Blockbuster movie production house, Yash Raj Film’s first step into the world of television commences in January through its exclusive deal with Sony Entertainment Television Asia.
From Friday 1st January, Sony TV will begin with broadcasting five weekend shows produced by the new subsidiary TV arm of Yash Raj Films, Yash Raj TV (YRT).
This includes four fiction shows, plus one non-fiction show hosted by popular filmmaker, Karan Johar. He will host ‘Lift Kara De’, a show featuring one superstar and their biggest fan every week. ‘Lift Kara De’ will run for 20 weeks.
‘Mahi Way’ is a story of a 25-year-old girl Mahi who wants to ride into a successful career and meet her prince charming. The show revolves around how she proceeds towards her dream despite all odds.
‘Rishta.Com’ is a story about Rohan and Isha, both young and ambitious, who join hands to find people their perfect life partner.
‘Seven’ ancient sages, seven special powers, seven doomed destinies, one ultimate battle of ‘good vs evil’ is what the show Seven is about. It explores the journey of seven ordinary people with extraordinary powers and their quest to fulfill an ancient prophecy and save the world from evil forces.
Set against the narcotic trade with Mumbai as the backdrop, ‘Powder’ has two men on either sides of the law fighting for supremacy. This drama will explore varied human emotions such as greed, loyalty, power, friendship, passion, love and betrayal.
Sony TV will air these Yash Raj TV produced shows in the coveted primetime slots. Whilst times are still being confirmed for these shows, BizAsia.co.uk has been told that weekend shows will air between 20:00 and 21:30. Friday shows will air from 20:00.
Recently, Sony TV has axed two daily dramas to make way for new content including the introduction of Yash Raj TV shows across the week.
Sony TV is hoping to break into the Top 3 Hindi entertainment channels with its Yash Raj TV deal. For the past couple of years, Sony TV has been hovering in fourth and fifth positions behind market leaders Colors, ZEE TV and STAR Plus.
In teaser promos being aired on the channel, Yash Raj TV is saying it will turn TV sets red on Friday 1st January when the dawn of a new era starts. Watch the promo below.