Production giant, Yash Raj Films has announced plans to starts its own independent VFX division, which will be known as yFX.
The first film to get the yVX treatment will be Salman Khan-Anushka Sharma starrer, ‘Sultan’.
���The Indian film industry is pushing the envelope with every film and visual effects will play a bigger part than ever before in Indian cinema. Like Hollywood films, Indian films too will become an event by itself which means more effects and larger than life imagery! This state-of-the-art facility will be housed in YRF Studios making YRF a fully integrated studio in every sense of the word,� Akshaye Widhani, vice-president, Finance & Business Affairs at Yash Raj Films, said in a statement issued on the official site of YRF.
Pankaj Khandpur, creative director of yFX said, ���Visual effects will now be treated on par with all the other critical departments in filmmaking, contributing to the process from day one: from the ideation of the script itself, all the way through to final world-class execution, thanks to our experienced, skilled and passionate team of designers, supervisors and artists.”