Yash Raj Films’ is set to become the latest production giant to venture into digital content with a number of exclusive projects.
PeepingMoon reports that Yash Raj Films is joining the likes of Excel Entertainment, Red Chillies Entertainment, Dharma Productions, D2R Films, Applause Entertainment and Abundantia Entertainment, by forming a separate digital division under YRF that will produce exclusive feature films and web shows.
Furthermore, the report adds that Yash Raj Films is also on the verge of signing an exclusive multi-year deal with a leading international streaming giant to produce multiple projects.
A source told the publication, “Yash Raj Films has always embraced the digital age. When OTT and long-form content were not a norm, the company produced several critically acclaimed Television shows ushering a new wave of television viewing experience back in 2010. Limited episodic shows such as Rishta.com, Powder, Seven, and Khotey Sikkey were daringly different, contemporary, and in line with the sensibilities of a modern Indian family. Under the new digital subsidiary, YRF now intends to set the bar of OTT contents higher with its production values.”