Yash Raj Films planning to launch its own digital platform?

BizAsia Correspondent



Yash Raj Films is reportedly planning to launch its own digital platform to stream its existing line-up of movies and other exclusive content.

The announcement is expected to coincide with the production giant’s 50th anniversary. It currently has an agreement with Amazon Prime Video for digital rights.

A source told Bollywood Hungama, “Currently, the rights of all YRF films are with Amazon, however, they are now planning to launch their own OTT platform too and rework on their terms and conditions with their digital platform. It will essentially serve as a library for all YRF films and the viewers can watch their favourite YRF film at the click of a button on a single platform.”

The source added that Yash Raj Films will also unveil its own acting school. It said, “Yes, you heard that right. YRF is one production house that often believes in supporting and nurturing the right talent and to take it a step further, they are also coming up with an exclusive acting school with the top names of the industry coming on board as the teaching staff.”

An announcement of Yash Raj Films’ upcoming productions are expected later this month – around 27th September 2020.