Yash Raj Films inks deal with Sky Store

BSkyB’s Sky Store is set to get a Bollywood touch after it agreed a deal with Yash Raj Films for audiences in the UK & Ireland.

The deal will see 30 titles from Yash Raj Films catalogue be available on demand via Sky Store. The charges appear on the monthly bill, making for an easy transactional process. FilmKaravan has enabled this distribution. Some of the films include ‘Ek Tha Tiger’, ‘Dilwale Dulhania Le Jayenge’, ‘Mohabbatein’, ‘Dhoom’ franchise, ‘Veer Zara’, ‘Fanaa’, ‘Rab Ne Bana Di Jodi’, amongst many others.

Yash Raj Films vice president ��� digital Anand Gurnani said, ���Consumers today want to watch their favourite content at the time they want to watch it and on a platform they prefer the most. It is important to understand their choices and enable reach via reducing friction to access our content. Our movies are easily accessible now digitally via Sky, thus tapping into a hybrid platform accessible directly on TV. Making our films available through the Sky Store platform was a natural extension to our digital distribution efforts. It’s imperative that we be where our consumers are.�۝

Sky Store director Nicola Bamford added, ���Sky Store offers the complete service ��� straight to your TV, across your devices and you get the DVD in the post too. We are delighted with the early success our hybrid proposition has seen with Bollywood movies from Yash Raj Films. This partnership with Yash Raj Films enabled by FilmKaravan has further strengthened Sky�۪s presence amongst South Asian audiences in the UK and based on the fantastic initial response, we look forward to bringing in many more films from Bollywood studios.�۝

FilmKaravan managing director Sanjay Bachani said, ���Yash Raj Films understand the content game and strategy exceptionally well. The pioneers of Indian cinema are yet again at the forefront of engaging viewers in a preferred territory via the cable and satellite�۪s digital platform eco system. Sky Store is a great innovation by Sky and we are thrilled to facilitate this phenomenon of bridging the gap between fans and their favourite films.�۝

Incidentally, many of the films are being screened free-to-air on SAB TV and UMP Movies in the UK.