World Media Connect has been named the exclusive agency to sell UK broadcast sponsorship for the upcoming Lanka Premier League.
In an announcement by Innovative Production Group, led by Anil Mohan, said that Sumant Bahl, Director of World Media Connect, will be the sole rights holder for UK broadcast sponsorship.
The 15-day Twenty20 cricket league being held in Sri Lanka, will see five franchises going head to head and battle it out with some of the most powerful players of the world. Some of the most prominent names include Chris Gayle, Andre Russell, Shahid Afridi and Samit Patel.
Lanka Premier League kicks off on 26th November until 16th December 2020. In the UK, the tournament will be shown on Sky Sports. The broadcaster will retain commercial airtime inventory.