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World Food Awards attracts Asda sponsorship

World Food Awards

High street retail giant Asda has today renewed its three-year relationship with the World Food Awards and confirmed its support and sponsorship for the ‘Best New Product of the Year’ category at this year�۪s event.

The glittering gala event, which showcases and celebrates the very best of ethnic food products and brands, will take place at the Lancaster London Hotel on Friday 2nd November.

The awards, now in their fourth year have been created by the World Foods Association to recognise not only the incredible growth within this sector, but also the diversity of cultures and communities that the industry is inspired by.