WMC ties up with Wise Balloon for PTC Punjabi sales

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PTC Punjabi
PTC Punjabi

World Media connect, a well established Media Sales house and exclusively in charge of PTC Sales in the UK, appoints Wise Balloon as their sales arm within West Midlands in the UK.

The team at Wise Balloon have significant experience and enviable track record of delivering successful results of growth to their former organisations. Wise Balloon is founded by Vishal Sharma former Marketing Manager of DBS Law which operates under the brand CTS Claim Today, and Vijay Gulwani, an experienced broadcaster with a successful track record of launching and managing several ethnic channels in UK such as Brit Asia and a few others.

PTC is India’s biggest Punjabi network and the only to be available in all major world markets where Punjabi Diaspora is available such as UK, US, Canada & Australia, Middle East. PTC has many high points such as Gurbani from Golden Temple, Amritsar, News Bulletins & current affairs programming from Punjab and its music and music based shows. It also has various reality shows such as Voice of Punjab, Mr. Punjab, Punjabi Film Awards & PTC Music Awards, and many such special properties which come from time to time.

PTC Punjabi launched in UK in February 2013 and subscribed to ratings through BARB in August 2014. PTC Punjabi’s ratings are continuously growing and are higher and in some cases double than its closest competitive channels targeting British Asian Punjabi market.

World Media Connect, which specialises in ethnic media sales, has tied up with Wise Balloon to assist with increase in sales within West Midlands region of the UK. Sumant Bahl, President & Co-Founder of World Media connect said, ���Birmingham is a very important market for Punjabi Diaspora in the UK and strategic alliance with Wise Balloon is a plan to increase our reach and sales in Birmingham and strengthen the relationship with the South Asian businesses of West Midlands�۝. He added Birmingham is not only the second city of England but a region which consists of many successful entrepreneurs.

Vineet Mohan the Sales Director at World Media connect said, ��� I am excited to have an extended team of sales which now consists of individuals with the expert skills and knowledge of ethnic broadcasting industry in the UK and Europe�۝.

Vishal Sharma from Wise Balloon said, ���I am delighted to represent PTC Punjabi within West Midlands as there are several businesses who require a platform like PTC Punjabi to promote and grow�۝. Vijay at Wise Balloon added ���We are really excited to have the exclusive representation of PTC Punjabi in West Midlands, My focus is to raise awareness of this brilliant platform to not only the south Asian advertisers but main stream and start up businesses who are looking to enter the South Asian market�۝.

Wise Balloon is a full service marketing and advertising agency based in Birmingham, which specialises in ethnic market in UK and Europe.

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