World Media Connect (WMC) has been confirmed as the exclusive sales agency of Star TV’s second entertainment channel, Life Ok.
The agency will look after local and national advertisers for Life Ok, while MEMS will continue to look after the mainstream advertisers.
Yeshpal Sharma, Vice President Star UK & Europe said, We are happy about our partnership with WMC as the sales house for our newly refreshed general entertainment channel Star Life Ok and we are confident that this partnership will be mutually beneficial to both.
Sumant Bahl, President European Operations said, “We are delighted and grateful that the market leader has put its trust and faith in the abilities of WMC and its team. WMC looks forward to working with Star Network to make Star Life Ok a great success in the UK market.”
This will be the first Hindi entertainment channel WMC will look after since the closure of Imagine Dil Se, which it successfully took under its wings for UK distribution. WMC also looks after 9XM and Music India. In the past, WMC has handled the marketing of UMP Movies. It will also be looking after the marketing for soon-to-launch, UMP Stars.
The change comes into immediate effect. Life Ok will be a part of BARB reporting from Monday 28th May.