Whitestone Solicitors, one of the leading legal brands in the UK has teamed up with popular London station, Lyca Radio for a feature revolving around the viral trend ‘Pawri Ho Rahi Hai’.
Responding to the ‘Pawri Ho Rahi Hai’ trend, Lyca Radio will broadcast an hourly Bollywood party-filled track to get listeners in a positive spirit ahead of the easing of lockdown restrictions in England.
Incidentally, a video featuring Lyca Radio presenters and staff with the ‘Pawri Ho Rahi Hai’ trend has been watched by thousands on the station’s various social media handles.
Raj Baddhan, who joined Lyca Media as CEO at the start of 2021 said, “The sound of Lyca Radio is changing & as a part of the new vision, we’re staying on top of trends like this. I’m thankful to Whitestone Solicitors who have come on board to add further weight to our Pawri Ho Rahi Hai Song of the Hour. Together, we’ll be throwing the biggest on-air party for our listeners, who need this more than ever now!”
The ‘Pawri Ho Rahi Hai’ trend became a rage after a video shared by Pakistani Instagram star, Dananeer Mobeen. In the video, Dananeer says, “Ye Hamari Car Hai, Aur Ye Ye Hum Hain, Aur Ye Hamari Pawri Hori Hai” in her selfie video taken during a road trip.