Fulfilling every entertainment need of its diverse and multi-cultural userbase, Voot Select is all set to make its regional content slate more dynamic and relevant to its audience with the launch of its Originals – ‘Asur’, ‘Marzi’, ‘The Raikar Case’ and ‘Illegal’ in Kannada.
Furthering Viacom18’s existing content proposition in the the Kannada market, Voot Select’s new language play will enable viewers to enjoy the platforms’ incredible Hindi original content in their local language and overturn the language barrier.
While ‘Asur’, ‘The Raikar Case’ and ‘Illegal’ are all live on the platform, and will be followed by ‘Marzi’. Apart from this, the subscribers will also get exclusive access to popular Kannada movies like ‘Bell Bottom’, ‘Ayogya’, ‘Kirik Party’ and other movies like ‘Thrayambakam’, ‘Eedhiga Bandha Suddhi’, ‘Dayavittu Gamanisi’, ‘Theory’, ‘Alamelamma’ on Voot Select.
Commenting on the new offerings, Ferzad Palia, Head – Voot Select, Youth, Music, and English Entertainment, Viacom18 said, “When we launched Voot Select, the idea was to share compelling stories with the audience all over the country. The appetite for regional content consumption is huge and by making Voot Originals available in Kannada, we are not only expanding our reach but also adding to the content experience of our audiences in Karnataka. We as a network already have a strong presence in the Kannada market with Colors Super, Colors Kannada Cinema and Colors Kannada with its content available 24 hours on Voot Select. With this move, the viewers can now access its premium Originals and movies in the language of their comfort and choice.”
With the introduction of this language proposition, Voot Select has opened a myriad of opportunities for the regional markets. With the most compelling stories and top notch premium content, the Kannada speaking audience can surely look forward to some of the finest content in their own language.
Voot Select’s premium content will soon launch in multiple languages including Tamil, Bengali, Marathi and Telugu.