Sling TV today expanded its South Asian content with the addition of Voot, the subscription video-on-demand (SVOD) platform owned by Viacom18, a Joint Venture between Network18 & ViacomCBS in India.
Sling subscribers can now access some of the latest and most popular shows from India, including web originals, exclusive companion content and library content in three languages: Hindi, Kannada and Marathi.
“We know how hard it is to be away from home and to want the comfort of your favourite content, which is why Sling TV signed on as the exclusive TV service to bring Voot directly to Americans,” said Liz Riemersma, VP of International Programming, Sling TV. “The addition of Voot expands our already extensive South Asian library, and helps us continue to provide the most comprehensive international entertainment available in the U.S.”
Speaking about the association Gourav Rakshit, COO Viacom18 Digital Ventures said, “Voot has emerged as the destination of premium multi language Indian content across content segments and genres. We are always looking at ensuring that our best in class content finds resonance in India and beyond. Being a part of the Sling offering in the US is a step towards ensuring that our powerful and engaging stories are available for the Indian diaspora to experience in the US.”
Adding to this, Govind Shahi, Executive VP, IndiaCast International Business, said, “Over the years we have seen a rising demand for quality Indian content globally and we are absolutely thrilled to partner with Sling TV to bring Voot’s huge content library to their subscribers. Combined with the support of such a strong platform and our enriching content, we look forward to building greater synergies in times to come.”
Sachin Gokhale, Senior VP & Business Head Americas at IndiaCast, said, “Voot is all set to foray into the US market catering to the discerning entertainment needs of the South Asian diaspora. With a wide variety of web originals, TV shows, and format shows, Voot promises to provide world class and immersive content to anyone who subscribes to Voot via Sling TV. We are very excited to bring this scale of content to our audiences in the US in an exclusive partnership with Sling TV and unlock another paradigm of entertainment.”
Voot on Sling TV is available at no additional cost to SLING International subscribers with Hindi, Hindi Gold, Hindi Mega, Hindi Premium, Punjabi Hindi, and Urdu Hindi services. Customers may also purchase Voot as a standalone service or as an add-on to another Sling TV service for $7 per month.