Vivo to sponsor Arnab Goswami’s new show

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Smartphone brand, Vivo has been confirmed as the presenting sponsor for Arnab Goswami’s new show, which will air on his channel, Republic TV.

The primetime show will air at 21:00 – same time as it did previously when he was working at Times Now. Talking about the deal, CEO Vikas Khanchandani was cited in TelevisionPoint saying, “We are happy to announce Vivo as our presenting sponsor for the 9-pm prime-time show along with the other evening news bulletins. With a network like ours, which caters to Vivo’s core TG of youth, we make for an ideal partner to provide complete brand solutions to them.”

Vivo chief marketing officer Vivek Zhang added, “This year has been really exciting for us as we recently launched our latest offering V5s in the market and now we are delighted to associate with Republic TV. It is one of the most-awaited news channels of our time, and promises a revolution and the emergence of a new generation of content creators. Vivo is associating with its prime-time show and we look forward to being a part of the revolution that is about to change Indian media.”

Republic TV launches in India this weekend.

Keep it with BizAsiaLive.com for more.

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