Vivo roped in as headline sponsor of ‘Bigg Boss 13’ in India
India’s biggest reality show on Colors, ‘Bigg Boss’ is back with a brand-new season. Promising to be packed with utmost thrill and excitement, the new all celebrity season will have many surprise elements that will make it a stellar watch for the audience. For the new season of the show, Colors collaborates with the premium global smartphone manufacturer, Vivo as the presenting sponsor. Produced by Endemol Shine India, the show has attained a cult status over the years and has become one of the sought-after reality shows hosted by actor Salman Khan.
Elaborating on the sponsorship, Mahesh Shetty, Head, Network Sales, Viacom18, said, “Bigg Boss is one of the largest platforms in the entertainment segment. With every season, the show has set new benchmarks in the television reality space and has become one of the widely viewed shows of the country. The format and content of the show allows us to experiment with brand integrations and associations that reach out to a sizable number of audience across all age groups and it is the only show that cuts across festivities. With its growing success and popularity, more and more brands have come forward to explore innovative customizations and partnerships to deliver their business ambitions. Vivo is one of the trusted mobile phone brands with a growing consumer base and we are happy to welcome them on board as the presenting sponsor.”
Talking about the collaboration, Mr. Jerome Chen, Senior Vice President, Vivo India,said, “We at Vivo are constantly looking for innovative ways to connect with our consumers and their interest areas. We always aim to create new and effective marketing platforms that will engage our audiences across the country. We are excited about our partnership with COLORS for Bigg Boss. The show is one of the most popular reality TV shows that brings the diverse audience together with its entertaining content.”
Being the most anticipated and celebrated shows of Indian television, the upcoming season of ‘Bigg Boss’scheduled to launch late September, will continue to entertain the audience with high octane drama and action.