Virat Kohli’s Wrogn arrives in Mumbai
‘Wrogn’ curated by Virat Kohli and founded by Universal Sportsbiz (USPL), has made its debut in Mumbai with the launch of the brand�۪s second standalone store in India, at Phoenix Marketcity, Kurla. Following close on the heels of the store launch in Hyderabad, expansion plans for the brand include another store in New Delhi soon.
Speaking about the brand�۪s latest foray in Mumbai, Anjana Reddy, Founder and CEO of USPL said, “Mumbai is the ‘home of cricket’ in India, so a brand curated by Virat Kohli who is well on his way to achieving legendary status would feel completely at home. She further added, “from a business perspective, this store is the latest move in our expansion plan to ensure the presence of ‘Wrogn’ at multiple touchpoints, both on-ground and online. We are certain that this store will bring us closer to our consumers and help them experience the brand like never before”.
Mumbai, or ‘Maximum City’ as it is popularly known, for the energy it exudes and the way its citizens express themselves is a manifestation of ‘Wrogn’ and everything the brand stands for. It is also the city that is first to adopt trends and in some cases be the trendsetter in various forms including fashion and style. Mumbai is undoubtedly one of the largest retail markets in India and the numbers are expected to double with apparel constituting the largest category at a share of 22%. These factors make Mumbai a natural choice for Wrogn as a market, but also for the brand to grow and evolve.
Super excited about his brand�۪s store launch in Mumbai, Virat Kohli added, “We are thrilled to be launching our second store today. This store is uniquely designed reflecting Wrogn�۪s persona of challenging fashion trends and norms. I will be visiting the city soon to connect with my fans and inspire them to go Wrogn to set things right”.
The new ‘Wrogn’ store promises to provide customers a one-stop shop for swanky styles at affordable prices. Spread across 1,100 square feet, the store offers more than 250 designs and a glimpse into its latest and trendy Spring / Summer 2016 collection which comprises of semi-formal shirts, t-shirts, trousers and denims.
