Vikram Malhotra’s Abundantia Entertainment has launched two new verticals, Psych and Filters.
It is reported that the producer of ‘Airlift’ and ‘Toilet Ek Prem Katha’ will focus on horror/paranormal content under the Pysch brand. While, Filters will primarily target the booming global young-adult audience segment.
Vikram Malhotra, CEO – Abundantia Entertainment said, “With the emergence of personalized content consumption, the era of one-size-fits-all movies and TV is a thing of the past for the world’s young audience. Abundantia has always been at the forefront of reading consumer insights and supporting progressive and non-conventional story-telling. We are now excited to take the next step in our young journey by launching ‘Psych’ and ‘Filters’ – two story-telling verticals that are built around their audience. Horror and Young Adults are two segments that have a globally seamless audience base. We hope to create innovative and engaging platform-agnostic content in these verticals that will connect with audiences worldwide. At the same time, our team is hard at work to continue telling compelling stories to the mainstream audience through a strong slate of feature films and shows”.