Following the success of OTT market in India ace filmmaker Vikram Bhatt to launch his own app.
The filmmaker, who is known for his work in films, television and the digital space, will soon be adding another feather to his hat. Bhatt is all set to launch his own video on demand app and his production house ‘Loneranger’ will produce content for this mobile platform.
Loneranger Productions Pvt. Ltd was established in 2016 to venture into the digital space and instantly gained success because of the popular series produced under the banner such as ‘Gehraiyaan’, ‘Maya’, ‘Twisted’. The production house since its establishment has produced web content and films for digital space, via YouTube and also outsourced content for the Viu application.
In January 2017, ‘VB on the Web’, a YouTube platform to showcase the content was commenced and found instant success amongst the audiences with the shows, which were released on the platform. Now taking their digital endeavors further Bhatt is all set to launch his own ‘VB-Theatre on the web’ app on 27th January 2018 that also marks his birthday. With this development, the production arm is now geared up to further their imprints in the digital world with the launch of an OTT platform. The app will witness the launch with an original series ‘Untouchables’, which is already in production. This show ‘Untouchables’, directed by Krishna Bhatt and starring Bhatt himself, will premiere on the OTT platform and shall be followed by ‘Twisted 2’ directed by Anupam Saroj Santosh, stars Nia Sharma in this sequel too. ‘Twisted’ that was put together by the same team, was a great hit in the web world.
What makes this app unique in the market currently is their subscription module. In this app one can subscribe to the entire app or would have to pay for the shows they would want to watch. This is the first time in India that the viewers would get to pay for particular shows only which they desire to watch and not the entire application. With this, Bhatt wishes to bring about this change in the digital space and give choice to the viewers.
This platform will be commercially launched on the 27th of January,2018. Speaking about this, the filmmaker said, ”The move to digital space happened when I realised that everything was moving onto digital. Music was the first thing to move online, then came books and we’ve seen big chain of book shops being wiped out and then even retail went online in a major way. So it was only a matter of time before Cinemas went online. Now when Cinema and entertainment has gone online, one has started seeing apps which are subscription based apps where you subscribe monthly and you get your dose of shows. However the app we are launching is a very different concept. Its actually a multiplex on your phone. So when you download the app, you don’t have to subscribe, you get various shows and each and every show has a ticket price of its own, very much like a multiplex theatre. So you the watch the show that you want and and only pay for that show making it more accessible.”