In Video: Promo of Pakistan Super League 2018 on Hum Masala Europe

Hum TV Network has confirmed to BizAsiaLive.com that it will be broadcasting the upcoming Pakistan Super League (PSL 2018) on Hum Masala.

The tournament, which kicks off on 22nd February, will air live on the channel, with highlights being shown on Hum TV Europe.

As revealed first on BizAsiaLive.com this week, Hum TV Network has acquired non-exclusive UK/Europe rights for PSL 2018, which it will share with Prime TV.

Alliance Advertising and Marketing, which handles sales and marketing for Hum TV Network Europe, sold out sponsorship for this year’s series in record time.