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Vicky Kaushal’s ‘Govinda Naam Mera’ to release directly on Hotstar

Dharma Productions’ upcoming comedy ‘Govinda Naam Mera’ starring Vicky Kaushal, has been sold to Star Network and their digital OTT platform, Hotstar.

Rumours suggest that the broadcaster spent Rs. 62 crore for the rights of the film helmed by Shashank Khaitan.

A source has informed Bollywood Hungama, “It’s a comic entertainer, but not exactly a film that’s ideal for the big screen in today’s world. Hence, the makers decided on a direct to digital premiere.”

The source added, “The digital rights are valued at Rs 42 crore and the satellite rights at Rs 20 crore. The initial market expectation of Dharma Productions for Govinda Naam Mera was Rs 80 crore, but the buyers were not too keen to spend such a big amount on the film. Finally, the deal was locked at Rs 62 crore.”

The film is expected to premiere on Hotstar in November. It also stars Kiara Advani and Bhumi Pednekar.