Viacom18 ventures into customised brand solutions

Viacom18 is all set to venture into customised brand solutions with its new division ��Integrated Network Solutions�۪ which will help create large format IPs and brand solutions for clients across genres and media platforms to engage audiences.

It will be divided into two clear verticals, Viacom18 Live and BE Viacom18.

Viacom 18 Live will create large format events which will be exclusive Viacom18 properties. The first of these is Video Music Awards India (VMAI), which will be simulcast on seven channels including Colors, MTV and VH1. The vertical will also create other properties, about seven-eight events annually, which can tread across various channels of the network.

The BE Viacom18 sub-division will focus on offering integration opportunities and marketing solutions to brands (advertisers) through the products of Viacom 18 Motion Pictures. It will also create holistic business solutions for the clients across the Viacom18 network and link the global properties of the network with India. The vertical will also launch more properties in the regional segment, to support the network’s acquisition of the ETV channels. BE Viacom is already present in many other countries.

According to Jaideep Singh, SVP and Business Head, Viacom18, Integrated Network Solutions, Viacom18 is a strong network with partnerships across 400 to 500 clients across, which provided them the avenue to look at offering long-term strategic partnerships to their key clients, along with providing strong impact solutions for the network ��� this is the rationale behind ��Integrated Network Solutions�۪. The new division has primarily two objectives, the first is to liberate the power of the network; the second is to provide larger format solutions or impactful solutions to their strategic clients.