Viacom18 to merge JioCinema & Voot ahead of IPL

With the start of the Indian Premier League (IPL) just weeks away, Viacom18 is set to merge its flagship OTT platform, Voot with JioCinema to stream the much awaited tournament.

The Hindu BusinesLine said that the merger could also result in a complete rebrand ahead of the IPL 2023 start.

Viacom18 acquired the digital rights for IPL between 2023 and 2027. Latest buzz suggests that the tournament will be streamed free online, which could prove a headache for linear broadcaster, Star Sports.

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JioCinema & Voot expected to merge imminently

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