Viacom18 has scooped packages C (Non-exclusive India digital rights) and package D (Rest of the World) for the Indian Premier League.
Reliance’s Viacom18, won the rights for package C with a Rs 3,258 crore winning bid. Package D was won for a bid of Rs 1058 CR.
“Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision,” BCCI secretary Jay Shah confirmed in a tweet.
Yesterday it was announced that Disney Star had renewed its deal with the BCCI for 2023-2027.