Voot, the digital video on demand platform from the stable of Viacom18 has announced its foray in the UK and is now available exclusively on Virgin Media. As part of The Desi App Pack, which Virgin TV customers can add to their package from today (Thursday 28th February), offers over 35000 hours of films, TV and original entertainment in more than 10 Indian languages.
Voot is home to exclusive original productions including ‘It’s Not That Simple’, ‘Feet Up with the Stars’ and hit shows ‘Bigg Boss’, ‘Khatron Ke Khiladi’, ‘Silsila Badalte Rishton Ka’ along with its vast library of Hindi movies and regional TV shows in multiple languages including Hindi, Marathi, Bangla, Kannada, Gujarati and Tamil.
Customers can add the service though their TV set box or over the phone. To access the Desi App Pack, customers will need a V6 box and go to channel 800 and press the red button on their remote. Those who currently have Asian Mela TV as part of their subscription can add the service for just £6 per month. It is £12 per month for all other customers.
Sudhanshu Vats, Group CEO & MD, Viacom18 said, “The UK consists of a vibrant Asian diaspora and is indeed one of our stronger overseas markets. Virgin TV’s Desi Apps pack is a winning proposition for all involved – consumers can now view the best of entertainment, on demand on VOOT, and it opens up an entire range of audiences for our content as well.”
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said, “We designed our V6 TV box to work seamlessly with on demand apps such as Netflix and to maximize the power of our fibre network for instantaneous access to the limitless programming available on demand. The addition of the Desi apps further strengthens our lead in the on demand viewing experience”
Govind Shahi, Executive Vice President, IndiaCast UK commented, “Voot offers a rich portfolio of Indian cultural content to the audience across the South Asian diaspora. With this launch we aim to present a value proposition which is not only differentiated but also highly enjoyable experience for our viewers.”