Viacom18 has announced the launch of Colors Tamil HD on Star Hub in Singapore.
The channel, which started broadcasting on channel 132 on 3rd July 2018, with five original fiction series. To mark the launch of the channel, Tamil superstar, Arya will be visiting Singapore to celebrate the channel launch.
“Regional content is growing exponentially and Singapore with nearly half a million Tamil speaking households is a significant regional entertainment broadcasting market. Colors Tamil HD is one of our path breaking channels that promise to deliver new and never seen before content to Singaporean Tamils. Thanks to our successful partnership with Star Hub, we are now happy to be part of the Tamil speaking homes in Singapore directly,” said Viacom18 head, regional entertainment Ravish Kumar.
With this entry, IndiaCast Media Distribution Pvt. Ltd. – a TV18 and Viacom18 joint venture will further strengthen its network presence, after having successfully popularised Colors and MTV in the region. The company’s mandate includes domestic distribution, placement services, international channel distribution, marketing and advertising sales, new media (digital) distribution and content syndication for all the group companies -TV18, Viacom18, ETV network and Turner International India.
Adding to this, IndiaCast group CEO Anuj Gandhi said, “We are delighted to associate with Star Hub in yet another momentous launch occasion. After having successfully positioned Colors & Rishtey globally, it gives us immense pleasure to now take Colors Tamil HD to the Tamil diaspora across the globe starting with Singapore. We are confident that this will be a whole new experience for the Tamil speaking audience and offer them new, refreshing entertainment.”
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