Building up from its geographic expansion of regional broadcast entertainment, Viacom18 today announced a major content expansion across the two key markets of Kannada and Bangla. Viacom18’s second Kannada GEC, Colors Super will be bringing in an early second anniversary with a plethora of refreshing content starting June 11. With 6 family dramas and two reality shows, Colors Super aims to become a one-stop destination for entertainment, across genres, for the entire household. The channel announced their fresh line-up through a specially created promo ‘June Tingalu Super Tingalu’.
Ravish Kumar, Head – Regional Entertainment, Viacom18,said, “We started the year with expanding into a new market with the launch of Colors Tamil. While it is still early days, we are extremely encouraged with the performance of the channel. In the Kannada market, we are the clear frontrunner in terms of both viewership and revenues, with Colors Kannada and Colors Super accounting for more than ~40% of the GEC viewership in Karnataka. With the upcoming launch of an entire new programming slate on Colors Super, I am confident in further expanding our strong position in the market.”
Elaborating on the new show launches, Parameshwar Gundkal,Business Head – Colors Super and Colors Kannada,said, “Colors Super as our second channel in the Kannada GEC became the talk of the town with Bigg Boss Kannada Season 5. With 8 shows slated for a launch, we are set to bolster our platter of content with a wide variety of shows, including some much-awaited comebacks and fresh cutting-edge content. A launch of this magnitude in a month for an existing channel is unheard of.”
Colors Bangla, which has been steadily climbing the rating charts to reach the third position in the region, will be premiering Ke Hobe Banglar Kotipoti– the Bengali version of the iconic game show Kaun Banega Crorepati. Produced by BIG Synergy, this knowledge quiz promises to fuel aspirations and change the life of an ordinary person taking the hot seat, whose only armament is the wealth of knowledge. The hugely successful game show popular around the globe as ‘Who Wants to be a Millionaire’ and best known in India as ‘Kaun Banega Crorepati’ in its current rendition in Bangla will premiere on 16th July 2018, every Monday to Friday at 9.00 pm only on Colors Bangla.Taking the reigns as the Host will be the very charming and Bengali Cinema’s stalwart, Prosenjit Chatterjee. The National award–winning actor has a huge fan base and is loved by viewers across age groups for his superlative acting skills and humble disposition.
Speaking about the launch and impact Rahul Chakravarti, Business Head – Colors Bangla & Odia said, “We are upping the ante on our content line-up this year and a marquee show like KBC is a step in that direction. The show has been a massive hit worldwide and has been widely appreciated for its edutainment content. Bengalis are known for their wealth of knowledge and now is the time for them to showcase their talent to the world. Every question counts and contestants will have to apply strategy and carefully progress while weighing the risks they’re willing to take. We welcome Prosenjit onboard as the Host and Presenter of the very first season of the show on Colors Bangla. Prosenjit is a phenomenon across Bengal and I’m sure his enthusiasm will make all Bengali viewers believe in the opportunity to transform their life through this remarkable show.”
Ravish Kumar added, “The regional entertainment market is extremely dynamic in nature and the viewer appetite for quality content is fast increasing. KBC Bangla, with its superior production value will be a visual treat while the very format allows everyday Bengalis to turn extraordinary by harnessing their aptitude. In Prosenjit we have the quintessential Bengali host with the right mix of intellectual appeal and grandeur. I am confident of KBC working both as a show and dialing up Colors Bangla’s share in the discerning Bengali market.”
‘Ke Hobe Bangla r Kotipoti’ will launch on 16th July, weekdays at 21:00 on Colors Bangla.